Vision Board Pro

Design teams often find it difficult to transform a large number of scattered, constantly evolving ideas into a unified and actionable concept. When a team tries to discuss multiple solutions at once, traditional collaboration rarely presents, compares, and articulates them together.

Key ideas get lost in long discussions, decision-making slows down, and the whole ideation phase suffers.

Through competitive analysis and case studies, we found that teams at the early idea stage still rely on traditional communication — or barely use digital tools at all — which makes ideas hard to manage and the thinking process hard to keep coherent.

Through interviews and observation, including a conversation with Professor Gregory Cowley about design tools, three pain points kept coming back:

V1 — File-based presentation. Users upload all their files, filter them during the presentation, and output an idea page. Testing showed uploads were too slow: each file had to be added separately, so the material users could show stayed limited, and efficiency barely improved.

V2 — Keyword mind maps. We shifted the focus to keywords: a graph editor for mind maps and hooked modules, a scroll wheel to arrange keyword hierarchy, and a library to search and associate keywords online. But users still could not present their ideas effectively — grouping ideas still needed extra software or offline discussion.

The decision: reorganize the user needs, merge V1 and V2, and keep presentation at the center — which became the final four-step flow below.

Each team member has a physical wheel. Placing it in the recognition area lights up that member's idea list; twisting it scores ideas during voting. The tangible layer keeps every operation visible, intuitive, and confirmed on the spot.